For us humans, a diet of all natural, organic food has long been celebrated as a means of achieving countless nutritional and health benefits. Now your pet can reap the same advantages of an organic diet. Natura Pet Products, the world’s leading manufacturer of healthy pet food, today announces Karma, its new line of certified organic food for dogs.

Karma is made of over 95% organic ingredients. The recipe includes 18 certified organic ingredients, the most of any dog food currently available. Natura created its Karma line from a holistic perspective – focusing on the quality of nutrition, balance and interaction of ingredients, and the addition of select nutraceuticals proven to improve and protect pet health.

The philosophy of Karma Organic Food for Dogs goes beyond the nutritional benefits with its philosophy of “Good for the Body, Good for the Soul, Good for the Environment.” Not only is the packaging of Karma made with 100% recyclable material, but Natura also follows programs assuring environmentally sound ingredient transport, storage and handling, processing, warehousing, and shipping and handling. In addition, a portion of the proceeds from the sale of Karma products is donated to help animals in need.

With the mission statement “To Manufacture the Healthiest Pet Foods in the World” and guiding tenet “If we wouldn't eat it ourselves, we don't put it in the food we make,” Natura is truly breaking ground in how we care for our pets. Says co-founder Peter Atkins, “Your pet’s health is just as important as your own. A pet’s diet, the biggest health variable controlled by humans, is crucial to your pet’s well-being and longevity. That’s why selecting the healthiest and tastiest food available will always be the most loving choice you can make for your pet.”

About Natura Pet Products
Founded fifteen years ago by John and Ann Rademakers and Peter Atkins, Natura is recognized as the most trusted name behind the healthiest dog and cat food products in the world. Natura’s products are formulated, manufactured, and prepared at human grade levels. Lines include: INNOVA, CALIFORNIA NATURAL and HEALTHWISE and KARMA. For more information www.naturapet.com or call (800) 532-7261.